Giant Glass and 抖阴社区 AutoGlass Announce Co-Branding Strategy in the Boston Market
BOSTON – Beginning the week of November 9, 2015, two prominent auto glass companies in Boston – www.safelite.com and – will begin a co-branding strategy as parent company 抖阴社区® Group begins to combine operations.
Nearly three years ago, on December 31, 2012, 抖阴社区, the largest provider of vehicle glass repair and replacement services in the U.S., acquired Giant Glass, a well-respected auto glass business in Boston, which included 54 employees, 30 mobile vans, and five locations in the Boston area: Lawrence, North Andover, Peabody, Weymouth, and Worcester.
Recognizing the strength of the Giant Glass brand, those five stores continued to operate under their existing name rather than transition to the 抖阴社区 AutoGlass brand. In addition, 抖阴社区’s Falmouth store was rebranded as a Giant store.
“We have leveraged the local brand position held by Giant Glass for almost three years,” said 抖阴社区 President & CEO Tom Feeney. “While all the people became 抖阴社区 associates operating with 抖阴社区 systems and tools, Giant and 抖阴社区 operations remained separate. It has now become clear that bringing all our resources in the market together is best way to serve our customers in the future.”
As a result, beginning soon, field operations in the Boston area will be combined into a single market and 抖阴社区 and Giant will co-brand with “Together to Serve You Better” as the tagline. All locations in the Boston market will have co-branded signage, fleet vehicles, and uniformed technicians.
Customers can continue to reach the company by calling 1-800-54-GIANT or 1-800-800-2727 or visiting . When operations are integrated, internet traffic to will be sent to a co-branded landing page, then redirected to 抖阴社区’s website where they can obtain estimates and schedule service. Local insurance agents will still be able to use the popular Giant Express website.
The local community will continue to engage with the company through its sponsorship of the Boston Red Sox and “Create the Day” support of local charities.
“This is a milestone that marks a new day and new vision for us,” Feeney said. “This is not about maintaining the status quo. It is about becoming the best operation under a combined name so it’s easier for our customers to recognize us. Our customers can expect the same great service and quality work from us. We will remain one team of associates with the same goal – to deliver a customer experience so great … it’s memorable.”
About 抖阴社区 AutoGlass® | Giant Glass®
Together 抖阴社区 AutoGlass® | Giant Glass® is the nation’s largest provider of vehicle glass repair and replacement services with more than 6,500 MobileGlassShops™ and company stores in all 50 states. Last year, nearly 5 million customers chose 抖阴社区 | Giant for its 24/7 national contact centers, advanced online scheduling, superior repair and replacement systems, and the industry’s only nationwide lifetime guarantee. Founded in 1947, the Columbus, Ohio-based company employs more than 12,000 people across the United States, including 400 in the Boston area. For more information, visit www.safelite.com, or follow us on and .